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In SEO, what is Search Quality Rating (SQR)?
There’s nothing mystical about it. Google publishes their search quality rating (SQR) guidelines for the world to read. Hop over to Google and search for “Google Search Quality Rater Guidelines”.
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How search engines work
Think of search engines the same way. They needed to crawl before they could walk, and they needed to walk before they could run. In this metaphor, it’s fair to argue modern search engines are transitioning from flying to space travel.
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What is SEO and SEM?
If SEO is the optimization of your content for search engines, SEM is the treacherous alternative. An acronym for Search Engine Marketing, SEM implies paying for ads on search engines.
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Why SEO matters – search engine optimization
Each year, search engines grow smarter. Each year, search engine optimizers try to outsmart them. At the end of the day, companies like Google have the simple goal to help people find the best content.
