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How search engines work
Think of search engines the same way. They needed to crawl before they could walk, and they needed to walk before they could run. In this metaphor, it’s fair to argue modern search engines are transitioning from flying to space travel.
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Why SEO matters – search engine optimization
Each year, search engines grow smarter. Each year, search engine optimizers try to outsmart them. At the end of the day, companies like Google have the simple goal to help people find the best content.
